expert. leader. speaker.

Redefining the Art and Science of Influence for Ambitious Founders and Disruptive Brands

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Sasha Fedunchak

quiet influence. lasting impact.

For ambitious women ready to break through perfectionism, lead with intention, and make moves that matter—let’s build a business that aligns with your greatest ambition.

Here’s the truth: being successful doesn’t mean you’re operating at your full potential. You might be running a thriving business, but behind the scenes, you’re stuck in analysis paralysis, held back by perfectionism, or just plain exhausted from trying to do it all.

That next level you’re chasing? It’s not about more hustle—it’s about clarity, alignment, and taking strategic, intentional action. Let’s get you there.

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Ambitious ceo. devoted mother. imperfectly perfect at both.

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Meet Sasha

16YR

200

$2.5B

EXPERTISE IN COMMUNICATIONS, MARKETING & LEADERSHIP

SMALL BUSINESSES SERVED THROUGH MY AGENCIES

FORMER COMMUNICATIONS ADVISOR TO THE CEO OF A $2.5B COMPANY

I’m Sasha Fedunchak—an immigrant, ex-corporate global marketing director, IPEC Certified Professional Coach, speaker, mom to two girls and a serial founder who has scaled numerous businesses to multi-six figures while raising babies and redefining what it means to lead.

I’ve spent years mastering influence psychology, energy alignment, and business growth strategies that actually work.

My purpose is simple: To support elite performing, high achieving women like you in creating businesses that reflect not only your goals but also the life you want to live. Together, we’ll turn your vision and greatest ambitions into lasting influence and impact.

Ways to work together

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Ambition Amplified™

Even the most ambitious women hit a wall. Overwhelm, perfectionism, and burnout don’t mean you’re broken—they mean it’s time for a shift. And, you don’t have time to wait months for results or crawl through dozens of self-paced modules. You want an expert by your side—a second brain to help you realign, clarify, and execute on your biggest goals. Let’s get you unstuck and moving forward.

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90 Min. Energy Leadership Intensive

Overthinking your next big move—or feeling stuck with a goal that just won’t come together? This is where clarity meets strategy. First, you’ll take the Energy Leadership Index (ELI) Assessment - ranked #3 of top assessments for leaders by Forbes. Then, we’ll have a 90 minute 1:1 session where we analyze your ELI results, identify one big area of focus, and map out a clear strategy to move you toward your ambition with less friction and more joy.

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Resources You’ll Love

For ongoing business growth advisory, brand strategy, creative design, and marketing services, explore working with my team at Daring Haus. If you’re looking for anti-cliché photography and media that amplifies your message and impact, explore Powerhaus Media.

  • "She shows tough love in all the best ways and is beyond passionate and knowledgeable in what she does."

    I decided to work with Sasha when I was feeling unmotivated and in a rut with my career. I was a brand new mom at the time and training my fitness clients virtually was draining and becoming repetitive. Sasha took the time to listen, learn, and absorb every idea, thought, and doubt that I had then helped bring clarity to what mattered and eliminate what didn’t serve the purpose I was aiming for.

    - RACHEL T.

  • "I was immediately impressed with Sasha’s quality of work, expertise and professionalism."

    I started my business over a year ago and wanted to take my business to the next level. I was immediately impressed with Sasha’s quality of work, expertise and professionalism. She took the time to understand my my Industry and continues to help bring my vision and brand to that next level. Her work is timeless, modern and unique in every aspect!

    - MARYBELL R.

  • "I would not be where I am today in business without her!"

    Sasha really brings your ideas for your brand and business to LIFE! I never knew someone would be able to execute others visions as she does - and she exceeds at that! I would not be where I am today in business without her! A true life saver. She’s up to date on trends, the algorithm, all of that. I recommend her to everyone! Hands down THE BEST!

    - BRIANNA C.

  • "Sasha is a literal badass! She has so much knowledge in this field."

    Sasha is a literal badass! Helped motivate and guide me to the whole process. I was all over the place with so many different ideas, and she help me narrow them down while still creating my dream branding. She has so much knowledge in this field. Her and her whole team are amazing! Worth every penny!!!

    - EMILY B.

your new favorite binge-worthy podcast

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Listen to Daring Made for insights and inspiration around growing a magnetic brand and a thriving business.

From bold marketing strategies and influence psychology to mindset mastery and the real, raw stories from inspiring founders — this is where ambition meets action. No fluff, just daring ideas and real talk that will help you redefine the way you approach building your legacy.

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FREE: Become THE Magnetic Brand That Everyone Wants

Get Sasha’s viral influence psychology strategy to make your marketing more intuitive and your sales more seamless than ever. You’ll receive a 27-page, value-packed eBook and daily prompts on using the 7 Principles of Influence across your email marketing, social media and more. Say goodbye to chasing trends that don’t work and hello to quiet influence that works while you sleep.

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FREE: The Magnetic CEO Memo

For high-performing, ambitious AF founders only. This free value-packed bi-weekly memo delivers straight-to-the-point resources, powerful insights, and actionable tools to elevate your mindset, amplify your impact, and scale your success. No sales, no fluff — and you can read it in under 5 minutes.

Book a Consult Call

Want to hop on a free consult call to discuss working together, chat about speaking opportunities, explore collaborating, or learn more about Daring Haus and Powerhaus Media? Complete my brief inquiry form and let’s get 20 minutes of YOU time on the calendar.

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Honestly, I couldn’t find anything out there that met my standards of quality, was comfortable to wear, and elevated my style without lame sayings like “Boss Babe” on it…so, I made my own. Now, I’m sharing it with you.

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The Daring Digest

Catch every one of the Daring Made shows as easy and fun to read blogs in the Daring Digest. Easily access links to listen and connect with our guests from the podcast. Because many of the shows are basically free mini-masterclasses on branding, marketing and selling, the blogs make following along even more powerful.