Using Curiosity, Sales Psychology and Authenticity to Build a Powerhouse Brand with Kaili Meyer
If there’s one thing I love about entrepreneurs, it’s how they keep pivoting, experimenting, and refusing to settle for “good enough.” And Kaili Meyer? She’s the poster child for curiosity, authenticity, and always chasing what’s next. In a Daring Made podcast episode, I got to chat with Kaili—copywriter extraordinaire, founder of Reveal Studio Co., and the brain behind some of the most clever, psychology-driven sales strategies I’ve seen.
Spoiler alert: She didn’t just drop gems; she unloaded a whole treasure chest of insights about personal branding, business pivots, and staying curious in an industry that’s constantly shifting.
Let’s dive in.
Curiosity: The Real MVP of Kaili’s Business Strategy
Here’s what hit me right off the bat: Kaili is a curiosity queen. She’s constantly asking, “But what if we tried this?” That mindset is how she’s not just surviving in this fast-moving business world but thriving.
One story stuck with me: When AI started creeping into every creative’s worst nightmare (cue the headlines about robots taking our jobs), Kaili didn’t freak out. Instead, she got curious. She spent six months digging into AI, questioning everything she thought she knew about it, and figuring out how it could work with her business instead of against it.
The result? Her AI CopyBuddy—a genius tool that helps small business owners write better copy without shelling out big bucks for custom work. Kaili took something that scared most creatives and turned it into a money-making, problem-solving, client-pleasing solution. That’s the power of curiosity.
How Curiosity Can Work for You
Ask Better Questions: Stop asking, “What’s wrong with my business?” and start asking, “What’s one thing I can tweak to make this better?”
Experiment Without Fear: Whether it’s trying a new marketing strategy or launching a side project, give yourself permission to fail forward.
Stay Open to Change: Even if something feels intimidating (like AI or TikTok algorithms), lean in. The learning curve might lead to your next big breakthrough.
Pivoting Like a Pro: How Kaili Reinvented Her Business
If there’s one thing we’ve all learned over the past few years, it’s that the market doesn’t care about your perfectly crafted five-year plan. Kaili’s story is a masterclass in rolling with the punches and coming out stronger on the other side.
When budgets got tight during the pandemic, she noticed her ideal clients—the small business owners who loved her work—couldn’t afford full-service copywriting. But instead of sitting there thinking, “Welp, there goes my business,” Kaili got to work creating templates, subscriptions, and products like the Summer Social Sales Subscription. These low-cost, high-value tools let her clients DIY their way to great copy without sacrificing quality.
And guess what? Those pivots didn’t just help her weather the storm—they opened up a whole new revenue stream. It’s proof that adaptability isn’t just a buzzword; it’s the secret to staying in the game.
What to Steal from Kaili’s Playbook
Create Accessible Offers: Think beyond one-on-one services. Could you offer templates, workshops, or digital tools to reach a broader audience?
Meet Your Clients Where They Are: Pay attention to what your audience is struggling with right now and build solutions that fit their current needs.
Know When to Shift Gears: If something isn’t working, don’t cling to it out of pride. Pivot with purpose and keep moving forward.
Personal Branding: More Real, Less Perfect
Let’s talk personal branding, because Kaili gets this better than most. A lot of people hear “personal brand” and immediately think, “Ugh, do I have to post aesthetic flat lays and inspirational quotes all day?” No, you don’t. Kaili’s approach is refreshingly simple: Your brand should be an extension of who you already are.
For Kaili, that means showing up authentically and unapologetically—even if it’s messy. She’s all about sharing the real stuff: the wins, the losses, and the lessons learned along the way. And guess what? Her audience loves her for it.
“Your personal brand isn’t about what looks good. It’s about what feels real,” she said during our chat. And honestly, can we get that on a T-shirt?
Building a Personal Brand That Feels Like YOU
Be Brave Enough to Be Seen: Stop trying to hide the parts of yourself you think aren’t “professional.” Those quirks are what make you memorable.
Step Outside the Echo Chamber: Don’t just consume content from people in your industry. Read books, watch documentaries, or listen to podcasts that challenge your perspective.
Talk to Your Audience, Not at Them: Share stories, ask questions, and make your content feel like a conversation—not a monologue.
Business Strategy Done Differently
Here’s the thing about Kaili: She doesn’t just guess what her clients need. She listens. Like, really listens. Whether it’s through surveys, client calls, or just good old-fashioned observation, she makes it her mission to understand her audience on a deeper level.
That’s how she developed the AI CopyBuddy, the Summer Social Sales Subscription, and so many other brilliant offers. She’s constantly thinking about how to make her clients’ lives easier, more efficient, and more fun.
How to Build a Killer Business Strategy
Get Curious About Your Customers: Instead of asking, “What do you want?” ask, “What’s frustrating you right now?” and, “What would make your life easier?”
Simplify, Simplify, Simplify: A complicated offer might sound impressive, but a simple one is easier to sell.
Keep Evolving: Just because something worked last year doesn’t mean it’ll work forever. Stay flexible and keep refining your strategy.
The Secret Sauce: Curiosity + Action
Here’s the big takeaway from Kaili’s story: Success isn’t about having all the answers upfront. It’s about staying curious, taking risks, and being brave enough to evolve—even when it’s uncomfortable.
Whether you’re building your personal brand, creating a business strategy, or figuring out how to pivot in uncertain times, Kaili’s approach is a reminder that you don’t have to have it all figured out. You just have to start.
So, what’s your next move? What’s one thing you’ve been curious about but too scared to explore? Maybe it’s time to lean into that curiosity and see where it takes you. Who knows? You might just stumble onto your next big idea.
Final Thoughts: Building a Business That Feels Like Home
Kaili Meyer’s story isn’t just inspiring—it’s a blueprint for how to build a business that feels right. One that’s rooted in authenticity, fueled by curiosity, and ready to adapt to whatever the world throws your way.
If you’re ready to stop playing small and start building a personal brand or business strategy that reflects who you really are, take a page out of Kaili’s book. Be bold. Be curious. And most importantly, be yourself.
For more insights, inspiration, and actionable advice, check out Kaili’s episode on the Daring Made podcast. Plus, explore her entire suite of free resources at Shop Reveal Studio Co. to get started on your own journey.
Stay connected and follow Kaili on Instagram at @revealstudio.co for the latest updates, or visit her website at revealstudioco.com and shoprevealstudioco.com to dive deeper into her offerings and expertise.
Using Curiosity, Sales Psychology and Authenticity to Build a Powerhouse Brand with Kaili Meyer