How To Create Content That Converts On Instagram
Welcome back to the Daring Made blog! Today, we’re diving deep into a topic that’s essential for anyone looking to turn their Instagram content into tangible business results.
If you’ve ever found yourself stuck on the content creation hamster wheel—pumping out creative, high-performing posts that don’t translate into bookings or sales—then this post is for you.
We’re about to explore how you can break free from this cycle using our Profitable Post Playbook.
The Problem with Content Creation
Let’s start with a reality check: many of us are posting content just for the sake of posting. Maybe you’re following trends, replicating what’s popular, or trying out creative ideas, but at the end of the day, your efforts aren’t translating into business growth. Why is that?
The root of the problem often lies in a disconnect between your content and your customer. We get so caught up in the act of selling—showcasing our products or services—that we forget the most fundamental aspect of marketing: connecting with our audience on a deeper level.
As I’ve often said, “A lot of us are just posting content to post it or copying what other people are doing—whatever's trendy. Or, you know, we're coming up with creative ideas, but we're not fully tying that creativity back to our customer.”
If your content isn’t resonating with your audience, it’s not going to convert. Period. This is where the Profitable Post Playbook comes in.
It’s designed to help you create a content strategy that centers around your customer, ensuring that every post speaks directly to their needs and desires.
Introducing the Profitable Post Playbook
So, what exactly is the Profitable Post Playbook? At its core, it’s a free resource designed to help you refocus your Instagram content strategy on what really matters: your customers.
This isn’t just another generic guide. It’s a deep dive into understanding your business, your audience, and how to bridge the gap between the two.
The playbook starts with a set of walkthrough questions that guide you through the essential elements of your brand—your business’s core values, your customer’s pain points, and the unique voice that sets you apart.
By answering these questions, you’ll gain clarity on what your customers want from you and how you can deliver it in a way that’s both authentic and compelling.
One of the key insights I share in the playbook is this: “If you want to sell your services, if you want to book out, if you want to sell your products, the only thing that you have to do—well, let’s say one of the most important things—is you have to connect to your customer and what they want. That is truly marketing 101, right?”
The Foundation of a Successful Content Strategy
Let’s break down the playbook’s structure:
Business Clarity: You can’t create effective content if you don’t have a clear understanding of your business. The playbook starts by helping you clarify your business goals, your brand voice, and what makes your brand unique.
Customer Connection: This is where the magic happens. You’ll learn how to tap into your customer’s needs, desires, and pain points, ensuring that every piece of content you create resonates with them on a personal level.
Brand Voice: Your brand’s voice is what sets you apart from the competition. The playbook will guide you in defining a consistent voice that aligns with your brand’s values and speaks directly to your target audience.
By the end of this process, you won’t just have a better understanding of your customers—you’ll have a clear roadmap for how to speak to them in a way that builds trust, fosters connection, and ultimately drives conversions.
Transforming Your Content Strategy
Once you’ve worked through the foundational questions, the Profitable Post Playbook takes things a step further. You’ll receive a Notion template designed to help you organize your content pillars and develop a consistent posting strategy.
This isn’t about churning out content for the sake of it—it’s about being intentional with every post.
The Notion template is complemented by a mini training video that walks you through how to use your answers from the guide to craft a content strategy that converts.
This training will show you how to:
Define Your Content Pillars: These are the key themes or topics that your content will revolve around. Your pillars should reflect both your brand’s values and your customers’ interests.
Create a Posting Schedule: Consistency is key on social media. The template will help you map out a realistic posting schedule that keeps you top of mind without overwhelming your audience (or yourself).
Craft Compelling Content: You’ll learn how to create content that not only looks good but also speaks directly to your customer’s needs and desires.
In addition to the guide and template, the playbook comes with 60 customizable Canva templates to elevate your visual content game.
These templates cover everything from Instagram feed posts to stories, making it easy to maintain a cohesive and visually appealing brand presence.
Enhancing Your Visual Content
We all know that Instagram is a highly visual platform. Your visuals need to be on point if you want to grab attention and stand out in a crowded feed.
But it’s not just about looking good—your visuals need to support your brand message and resonate with your audience.
The Canva templates included in the Profitable Post Playbook are designed with this in mind. They’re not just pretty—they’re purpose-driven.
Each template is crafted to help you convey your message in a way that’s both visually appealing and aligned with your brand’s voice.
But we didn’t stop there. The playbook also provides guidance on how to set up your Instagram account for success, use hashtags effectively, and make the most of all the features Instagram offers.
Whether you’re a seasoned pro or just starting out, these tips will help you optimize your account for maximum impact.
Understanding Your Customers: The Key to Success
At the heart of the Profitable Post Playbook is a simple yet powerful principle: understanding your customers is the key to success. It’s easy to get caught up in the hustle of content creation and forget who you’re creating content for.
But if you’re not speaking to your customers’ needs, your content will fall flat.
The playbook encourages you to take a step back and really think about your customers. What are their pain points? What are their desires? How can you uniquely solve their problems?
By answering these questions, you’ll be able to create content that truly resonates with your audience.
As I often say, “The key is not to treat them like a buyer. The key is to always treat them like a friend, like a community member. Because the best brands, they don't have a community of buyers. They have a community of real humans who have some sort of emotional attachment or great experience or something positive in their interaction with that brand.”
This mindset shift is crucial. When you stop thinking of your audience as potential buyers and start thinking of them as people with real needs and desires, your content will naturally become more engaging and effective.
The Complementary Strategy: Profitable Engagement
While the Profitable Post Playbook focuses on your content strategy, it’s important to remember that content creation is only one piece of the puzzle. Engagement is the other crucial component of a successful Instagram strategy.
That’s where the Profitable Engagement Masterclass comes in. This masterclass is designed to complement the playbook by teaching you how to actively engage with your audience in a way that builds genuine relationships and fosters loyalty.
Engagement is about more than just responding to comments or liking posts—it’s about creating meaningful connections with your audience. It’s about showing up consistently, being authentic, and building trust over time.
As I explain in the playbook, “We’re focusing on authentic, genuine connection through the way of liking their stuff, commenting on their stuff, potentially DMing them, building real relationships, and letting the opportunities really just kind of come to life of whether or not they're interested in you once you position yourself in front of them.”
By combining the strategies from the Profitable Post Playbook and the Profitable Engagement Masterclass, you’ll have a comprehensive approach to Instagram marketing that covers both content creation and audience engagement.
Together, these tools will help you build a strong, loyal community that supports your brand and drives business growth.
Conclusion: Take Your Instagram Strategy to the Next Level
If you’re ready to break free from the content creation hamster wheel and start seeing real results from your Instagram efforts, the Profitable Post Playbook is the tool you need.
This free resource is designed to help you create content that resonates with your audience, builds trust, and drives conversions.
Remember, successful content creation isn’t just about posting frequently or following trends—it’s about understanding your audience and creating content that speaks to their needs.
By using the strategies outlined in the Profitable Post Playbook, you can take your social media presence to the next level and turn your followers into loyal customers.
So, what are you waiting for? Download the Profitable Post Playbook now and start transforming your content strategy today. And if you want to take things a step further, consider investing in the Profitable Engagement Masterclass to master the art of audience engagement.
Thank you for joining me on this journey toward creating content that converts. I can’t wait to see how the Profitable Post Playbook transforms your Instagram strategy and helps you achieve your business goals.
Stay tuned for our next blog, where I’ll be sharing more tips and insights on building a successful social media strategy. Happy posting!
How To Create Content That Converts On Instagram