Become The Magnetic Brand That Everyone Wants
Let’s get into the juicy stuff—how to build a magnetic brand that people can’t help but talk about and are irresistibly drawn to. It’s been a whirlwind summer balancing motherhood and business, but I’m back with some fresh insights, ready to dive deep with you. With a focus on marketing, mindset, and motherhood, we're all about supporting your journey in building a brand that actually resonates.
Let’s get real here—creating a magnetic brand isn’t just about churning out content or following cookie-cutter frameworks. It’s about connecting with people on a deeper level of influence. I’m breaking down some timeless branding tips that go beyond the surface-level advice you've heard a million times. This is the stuff grounded in human behavior, the real psychology that makes people care.
So, let’s dive into what it really takes to build a magnetic brand and why getting influence right is at the core of making that happen.
What Makes a Brand Magnetic?
A magnetic brand isn’t just about selling products or services—it’s about building real relationships, creating value, and leaving a mark that sticks. Think about the brands you love. They’re the ones that make you feel seen, valued, understood. They get you. And because of that, they influence your thoughts, your actions, and your buying decisions—all without feeling salesy or forced.
To make your brand truly magnetic, you’ve got to understand the power of influence. And I don’t mean becoming a TikTok influencer overnight (although, if that’s your jam, more power to you!). Influence is about real, meaningful connections that make people feel genuinely drawn to your brand.
Launching a New Resource: The Free 7-Day Magnetic Brand Challenge
I’m super excited to tell you about something I’ve been working on—The Free 7-Day Magnetic Brand Challenge. This is a challenge designed to help you put these principles into action. And just to be clear—this is not some recycled fluff content or AI-generated tips. We’re talking 30+ pages of actionable guidance, rooted in the principles of influence from Robert Cialdini, who’s basically a legend in social psychology.
Over these seven days, you’ll get bite-sized, action-packed emails that are all about making your brand magnetic. It’s about creating that pull, transforming followers into loyal customers who rave about you. Let’s give you a little taste by diving into the first principle we cover in the challenge.
The Power of Reciprocity
The first principle? Reciprocity. It’s all about this universal human truth: when someone gives us something, we feel a natural urge to give back. Think about that friend who bought you coffee last time—aren’t you going to be the one to pick it up next time? That’s reciprocity at work.
Now, using reciprocity in branding isn’t about manipulation. It’s about genuinely giving value and building a sense of loyalty because people appreciate the value you provide.
How to Use Reciprocity in Your Brand Strategy
Let’s get specific. Here are some ways you can tap into reciprocity:
1. Social Media
Free Insights on Carousels: Post carousels with helpful tips that your audience can actually use. End it with a CTA like, “Save this for later” or “Share with a friend.” If you’re in the beauty biz, think “3 Quick Skincare Hacks” and then invite people to engage.
Interactive Stories + Freebies: Poll your audience on Instagram Stories. Based on their responses, share a related freebie. It shows you’re listening and keeps them engaged.
Teaser Content: Offer exclusive sneak peeks or insider tips—people love feeling like they’re in the know.
2. Email Marketing
Surprise Gifts: Every now and then, send out an unexpected thank-you to your subscribers—maybe it’s a mini-guide or a discount code. They’ll love it.
Bonus Content: Share exclusive insights with your subscribers just because. Show them you appreciate them, and they’ll keep opening your emails.
3. In Real Life
Thank-You Gifts: If you have clients, send them a small thank-you. A handwritten note, a small branded gift—simple gestures that go a long way.
Referral Programs with Dual Rewards: Reward both the referrer and the new customer. It encourages word-of-mouth and makes both parties feel valued.
More Than Just Reciprocity: Mastering the Art of Influence
Reciprocity is powerful, but it’s just one piece of the puzzle. The 7-Day Magnetic Brand Challenge dives into all seven principles of influence and breaks them down into actionable strategies for different industries—from beauty to wellness, to service-based businesses. Every principle is about deepening the connection with your audience and making your brand that much more magnetic.
It’s not about manipulation. It’s about building trust. Your audience wants to feel connected, and by applying these principles, you’ll be building a brand that genuinely resonates.
Other Principles to Build Your Magnetic Brand
A few more key principles we dig into during the challenge:
Commitment and Consistency
Ask for small commitments. Maybe it’s a weekly email sign-up or getting them to download a free checklist. Once they commit once, they’re more likely to keep engaging.
Consistency breeds familiarity. Make sure your brand looks, feels, and sounds consistent across every platform.
Social Proof
Social proof is everything. Use testimonials, share reviews, post user-generated content. People trust what other people say about you way more than they trust you.
Feature real-life client success stories to show how you’re making an impact.
Authority
Show you know your stuff. Post informative content, host live Q&As, or put out guides that showcase your expertise.
People are drawn to brands that demonstrate they know what they’re doing.
A Few More Branding Tips for the Road
Here are a few extra pointers to keep your brand irresistibly magnetic:
Invest in a Clear Brand Message
A magnetic brand has a clear and consistent message. You need to define what makes you different and communicate that at every touchpoint.
Tell Your Story Authentically
Your audience wants to know why you do what you do. Tell them your story—your wins, your struggles, your why. When people connect with your story, they’re more likely to connect with your brand.
Engage Genuinely
Show up for your audience. Respond to comments, ask questions, encourage conversation. Let them know you’re there and that you care. That kind of engagement is what builds loyalty.
Be Bold
Don’t water yourself down to fit in. The brands that stand out are the ones that are bold, unapologetic, and confident in who they are. Lean into what makes you different—it’s what will draw people to you.
Ready to Build Your Magnetic Brand?
If you’re ready to transform your brand into something that doesn’t just attract customers but turns them into loyal advocates, jump into our Free 7-Day Magnetic Brand Challenge. You’ll get the tools you need to make your brand magnetic, one step at a time. This is your blueprint for creating a brand that’s irresistible, genuine, and influential.
Join the Conversation
As you dive into these principles and start implementing them, I want to see your journey! Tag me on Instagram at @sashafedunchak so I can cheer you on. There’s nothing more exciting than seeing you build a brand that feels authentic and magnetic.
Remember, building a magnetic brand is a journey. It takes commitment, creativity, and a true understanding of your audience. Stick with it, stay true to yourself, and I promise—it’ll be worth it.
Let’s make your brand unforgettable!
How To Become THE Magnetic Brand That Everyone Wants