The Beauty of Influence
your new favorite binge-worthy podcast
Listen to The Beauty of Influence for insights and inspiration to grow a magnetic brand and a thriving business. .
The Beauty of Influence is where bold advice, edgy strategies, and no-BS inspiration meet intuitive marketing and lasting impact. This podcast delivers actionable takeaways, mindset shifts, and honest insights to help beauty, health, and wellness entrepreneurs build powerful brands and legacies that turn heads.
Missed an episode or want more deets? Catch up with the blogs below.
Brand Positioning Over Pretty Logos: The Key to Standing Out
Discover why branding isn’t enough to make you the go-to choice in your industry. Learn how strategic positioning helps you stand out, attract the right customers, and create lasting impact.
$6K+ From One Email: A Skincare Brand’s Email Marketing Success Story
Discover how a personalized email campaign helped a skincare brand generate over $6K in sales. By focusing on authentic storytelling and building connections, they turned an email list into a powerful sales tool.
Intuitive Marketing and Influence Psychology: Make Marketing Easier in 2025
Discover how intuitive marketing and influence psychology can elevate your marketing game in 2025. Build stronger connections and see greater success with strategies that resonate on a subconscious level.
How Pinterest Predicts Can Supercharge Your Beauty Brand Marketing Campaigns
Discover how Pinterest Predicts can take your marketing strategy to the next level by tapping into emerging trends. These marketing tips will help you create campaigns that capture attention and resonate with your audience.
2025 Marketing Predictions for Small Businesses
Discover the top marketing predictions for small businesses in 2025 and how to stay ahead of the game. From building trust to embracing authenticity, now’s the time to connect with your audience on a deeper level!
Plan Your 2025 Marketing Calendar in Just 20 Minutes
In this post, you'll discover a simple, strategic approach to creating your 2025 marketing plan, from choosing your anchor channel to building quarterly campaigns and a content ecosystem—all designed to elevate your brand without the overwhelm.
Email Marketing 101 For Beauty, Health and Wellness Businesses
In this post, we'll explore why email marketing is crucial for beauty, health and wellness business, plus how to create an effective strategy, and practical tips to engage your audience.
SEO For Small Businesses with Caitlin Christensen
We’re diving into essential SEO strategies for small businesses, with expert insights from Caitlin Christensen. Learn key techniques to boost your revenue, scale effectively, and walk away with a clear roadmap for SEO success.
Marketing Strategy For Small Businesses In 2024 with Kalee Murrin
In this blog, Kalee Murrin, founder of Sonder Social, shares her insights on key marketing strategies for 2024. Learn actionable tips on brand awareness, the power of feedback, and how to build genuine connections to create a marketing strategy that resonates with your audience.
How To Create Content That Converts On Instagram
Discover the Profitable Post Playbook, designed to help you transform your Instagram content into real business results. Learn how to craft posts that resonate with your audience and drive conversions, using tools like a Notion template and 60 customizable Canva templates.
The Genius Marketing Strategy Behind Shop Daring
Learn about Shop Daring, our new apparel line designed to empower and connect women. Discover how each piece represents resilience and ambition, while also playing a key role in shaping our brand identity and marketing strategy.
Unpopular Opinion: Don’t hire a Social Media Manager in 2024
In this blog, we’ll explore why a strong brand strategy is key to long-term success in 2024. Discover how integrating social media into a broader marketing plan can help you connect with customers and drive sustainable growth.
Bold Predictions for Business and Marketing in 2024
Learn about the top business trends for 2024, from the rise of predictive analytics to the decline of hobby businesses, and explore the growing importance of financial literacy, AI, and authentic marketing as key drivers of success in the evolving landscape.
This Marketing Mistake Is Costing You Time and Money
Learn about common marketing mistakes small business owners often make and how to avoid them, as we dive into the importance of a clear brand strategy, building meaningful customer relationships, and making data-driven decisions for long-term success.
How To Win Over Your Dream Clients: Learn To Speak DIRECTLY To Them
In this blog, we’ll explore how positioning your clients as the heroes of their own stories can elevate your marketing and sales efforts. By focusing on their needs and framing your offerings as solutions to their challenges, you’ll build stronger, more authentic connections that attract your ideal clients.
The Do’s and Don’ts of Selling to the 4 Buyer Types as Female Music Icons
In this blog, we’ll explore the concept of buyer personas and how different buyer types can be understood through the lens of iconic female musicians like Beyoncé and Taylor Swift. Learn how identifying these personas can help businesses tailor marketing strategies and build stronger customer relationships.