How Pinterest Predicts Can Supercharge Your Beauty Brand Marketing Campaigns
If you’re not already leveraging Pinterest Predicts to craft your next genius marketing campaign, you’re about to have your mind blown.
Here’s the deal: Pinterest literally tells us what people are searching for and the trends they’re about to become obsessed with. Smart brands are jumping on these predictions, weaving them into their campaigns, and meeting customers exactly where their curiosity lies.
Take a peek at my Instagram Reel here for a breakdown of how @getgorgie used Pinterest’s Cherry Everything trend to launch their latest energy drink flavor. (Spoiler alert: cherries are about to be everywhere.)
But this isn’t just about energy drinks. Whatever you sell, make, or provide—Pinterest Predicts can be your crystal ball for attention-grabbing campaigns.
Step 1: Dive into Pinterest Predicts.
Step 2: Pick a trend that resonates with your brand.
Step 3: Incorporate it into your campaigns, whether it’s your product, visuals, or the overall vibe.
Examples to Get You Started
Cherry Coded
Whether you’re a nail salon (hello, cherry nails!) or a boutique (host a cherry-themed Galentine’s party), this trend is ripe for the picking. From energy drinks (Gorgie), to candles (Voluspa), to jewelry (Gabi Label), to shoes and fashion (Sam Edelman), to luxury accessories (Coach), cherries are popping up everywhere. Join the movement and get creative with how you incorporate it into your offerings.
Goddess Complex
Boudoir photographers? Create “goddess” shoots with regal props and styling. Salons? Let’s rebrand “mermaid hair” to “goddess hair.” Trust me, this is the glow-up and I'm calling it!
Castlecore
Think dark, edgy vibes—metallics, mesh, and moody aesthetics. Perfect for fashion or home accessories. If you have an ediger brand, don't be afraid to pull in some chain metals into your photoshoots!
Dolled Up
Ultra-feminine, cutesy, and playful—swap the “rich girl” aesthetic for something softer and fun. If you're a makeup artist or esthetician, show us makeup or skincare routines that feel more playful and less serious.
The beauty here? You don’t need to overhaul your brand. Use these trends to inspire photoshoots, tweak your aesthetic, or add a playful twist to your content.
The key takeaway? Use Pinterest Predicts to get ahead of the curve. Start incorporating these trends now, and watch your campaigns hit big.
Let me know what you think about this first edition of The Influence Files. Do you like it? Was it helpful? Do you want more?!
And stay tuned on my Instagram and TikTok - I am starting a new series called “Behind The Influence” where I'll be spilling the juicy secret influence psychology strategies your favorite brands are using to hack into your brain, heart and wallet!