Intuitive Marketing and Influence Psychology: Make Marketing Easier in 2025
If you’re a long-time listener of my podcast, you’ve probably noticed that we’ve swapped out the old name, “Daring Made,” for something that really resonates with where I am now.
The name change to The Beauty of Influence wasn’t just for kicks, though. It’s all part of my bigger vision. The beauty, health, and wellness industries are where I’m rooted, where I’ve made my mark, and I’m here to give them the fierce, unapologetic voice they deserve.
We’re about to dive deep into the world of intuitive marketing and influence psychology, so buckle up, because your marketing journey is about to get a whole lot smoother, smarter, and more impactful. And guess what? You won’t have to push or beg for sales anymore. Sounds like a dream, right? Let’s make it your reality.
Daring Made: The Past & "The Beauty of Influence": The Present!
Before we dive into all the marketing magic, let me share a bit about this name change. So, “Daring Made”—great name, right? It sounded bold, it felt right at the time, but then I started to realize that it didn’t fully align with who I am now. I thought about names like “Beauty in the Brand” or “The Beauty of Branding,” but those didn’t feel right either. The final choice, “The Beauty of Influence,” hit me like a lightning bolt.
Why? Because influence is everything. It’s how we connect, how we market, and how we get our message across. I’m a woman who knows the beauty industry and who’s also seen how it can get stuck in boring, “generic” territory. So, as I look forward to this next chapter of my podcast and business, it feels so good to have a name that reflects the power of influence in marketing and beyond.
So why influence? Well, we all know that marketing is about connecting with people, but it’s more than that. It's about creating a real relationship that feels effortless and natural. And that’s where intuitive marketing and influence psychology come in.
Intuitive Marketing: Your Secret Weapon
Let’s be honest: Marketing can feel like a guessing game sometimes. You're throwing out content into the world and wondering, “Is this even working?” Or worse, you're overthinking every little detail, driving yourself crazy while the results are barely trickling in.
Enter intuitive marketing.
I’m going to let you in on a little secret: intuitive marketing is not about blindly following your gut, hoping it leads you to success. Instead, it’s about aligning your marketing strategies with the way your brain naturally processes decisions. We’re talking about understanding how people think, what motivates them, and what makes them hit that “buy” button—without feeling like they’re being sold to.
When you create marketing that taps into these psychological triggers, it stops feeling like work. It starts feeling like you’re guiding your audience down the path they already want to follow. And guess what? You’ll be having fun while doing it. Yes, marketing can actually be fun again.
Why Influence Psychology Matters for Your Marketing
Here’s the thing: influence psychology is a game-changer. If you don’t already know, Robert Cialdini’s famous Seven Principles of Influence are the secret sauce behind effective, ethical marketing strategies. These principles aren’t some “theory” or “fluff.” They’re grounded in science, based on how the human brain works.
How to Implement Intuitive Marketing and Influence Psychology in Your Business
Stop Guessing, Start Shaping Decisions
Instead of asking yourself, "What should I post today?" ask, "How can I make this content resonate on a subconscious level?" Think about your audience’s pain points, and shape your content around their desires and needs. Trigger those emotions.
Simplify Your Marketing Strategy
Rather than spreading yourself thin across every platform, choose 1-2 key strategies that work for your business. Whether it’s social media, email marketing, or content creation, focus on what will give you the most bang for your buck. Sometimes, less is more.
Implement Small, Powerful Tweaks
You don’t need to overhaul everything overnight. Start small. Whether it’s tweaking your email subject lines, adding a testimonial to your sales page, or using scarcity tactics, little changes can have a big impact.
Your Blueprint for Success
I’ve created something just for you to make this process even easier: the Intuitive Marketing Blueprint. It’s a free, seven-day guide designed to show you exactly how to implement these principles into your marketing. This blueprint will give you actionable steps that’ll make your marketing efforts more effective and enjoyable. No more stress, no more overthinking—just results.
Final Word
At the end of the day, intuitive marketing is about working smarter, not harder. When you understand how your audience makes decisions and align your marketing with those natural processes, you’ll see stronger relationships and bigger sales. This isn’t about pushing your audience or playing mind games. It’s about connecting with them on a deeper level, so your message lands with ease and authenticity.
So, are you ready to ditch the hard sell and embrace marketing that feels effortless? If you are, let’s make it happen. Download your Intuitive Marketing Blueprint today and start transforming your marketing into a system that works for you. And hey, remember to tune into the next episode of The Beauty of Influence—we’ve got so much more to uncover together.
Until next time, keep building those magnetic brands!
Intuitive Marketing and Influence Psychology: Make Marketing Easier in 2025